Performance-based approach has kept prominence in 2019. MGID went much further. We provide brands and advertisers with new levels of insight, quantifying everything – from brand reach to the conversion rate – for each and every ad. We call this approach "Brandformance".
Cookies are going to change, massively. Firefox's ETP and Safari's Intelligent Tracking Prevention demonstrate how third-party, cookie-based identifiers are becoming an ever-rarer breed. Users in 2020 will need to be shown the purpose behind the ad they're seeing, via a carefully constructed user experience, that aims to answer any new challenges 2020 brings.
Contextual targeting delivers the ads based upon the content being viewed, eliminating the aforementioned issue with cookies. This targeting method demands for bigger and better content in 2020.
The heightened data intelligence available now boosts the already-growing programmatic market, with cross-channel strategies that are contained within a single campaign becoming the standard.